Hull FC Director Sian Jones discusses membership, commercial success, and the club's growth in an exclusive interview with Hull Live's Dan Tomlinson. Jones, who has transitioned from a 20-year tenure at Leeds to her new role at Hull, expresses her enthusiasm for the opportunity to work in her hometown's rugby league scene. She highlights the club's impressive membership numbers, surpassing 9,500, and the positive impact this has on the team's performance and overall atmosphere.
Tomlinson inquires about the club's commercial achievements, and Jones reveals that the MKM Stadium's boxes were sold out for the season, a first in the club's history. She attributes this success to the club's strategic approach and the positive energy surrounding the team. Jones also addresses the club's membership structure, clarifying that there is no exchange of tickets involved in the SMC agreement between the two clubs.
The interview delves into the club's recent achievements, such as the fourth-highest non-derby gate at the MKM Stadium, and the impact this has had on the players. Jones emphasizes the importance of matchdays and the positive atmosphere they create, which encourages the players to perform at their best. She also discusses the club's strategy for attracting new supporters and increasing attendance, highlighting the success of offering members' guests tickets and the positive feedback from returning supporters.
As the interview concludes, Jones expresses her excitement for the upcoming game against the York Knights, emphasizing the importance of creating a positive atmosphere and rallying the fans. She encourages the audience to engage in the discussion and share their thoughts in the comments, inviting a conversation about the club's future and the role of its supporters.
